Jewellery for people who made it through.
House of L is a survivor jewellery and lifestyle brand, started as a passion project with a charitable purpose. We are building its website and growing it with the brand: the shop, the story, a home for Charlie's Day, the annual day that recognises people who have faced something destructive, and the marketing that brings people in.
- Website
- houseofl.se
- Client
- House of L
- Practice
- Studio Surface
- Scope
- Website, shop, new products, marketing
- Status
- Ongoing partnership
- Year
- 2026
Wear your Strength.
House of LA brand that is a statement first, and a shop second.
House of L makes jewellery with a meaning behind it. The Survivor Pavé band carries a heartbeat line between two rows of stones, with the word SURVIVOR engraved on the inside, where only the wearer sees it. Alongside it sit necklaces, earrings and bracelets in the same spirit, for everyday wear.
The site had to do more than sell. It needed to tell the story clearly and kindly, make the pieces easy to find and buy, and give Charlie's Day a place of its own.
We are building it on Squarespace, with custom navigation, footer and page code so it feels designed rather than templated, and so the owner can keep running it herself. The shop starts with the Survivor collection and is set up to grow, with new products and new collections added as the brand does.
Photography and search are part of the plan too, so the brand can be found, seen and remembered long after the first visit.
Small objects, big meaning.
Gold, stone and engraving. The photography and layout stay quiet so the pieces and the words on them do the talking.
Survivor Pavé
Survivor Double Pavé
Survivor Eternity
Heartbeat Necklace
Survivor Circle
Survivor Tag
WordmarkFrom the first look to the checkout, and beyond.
Website
Home, story, shop and contact, with custom navigation and footer, built to feel like the brand and to load fast on a phone.
Shop
The Survivor collection set up with clear product pages, built so many more products and collections can be added as the range grows.
Photography
Product and lifestyle photography, so every piece is shown the way it is worn and the story behind it comes through.
Search and SEO
Page structure, product copy and technical set-up so people searching for survivor jewellery can find the brand.
Marketing
Campaigns, content and social to bring people to the brand and to the shop, as the range and the audience grow.
Charlie's Day
A page for the annual survivor day, ready for the dates as soon as they are set.
The tools behind it.
Squarespace
Site platform
Weglot
Swedish and English
JavaScript
Custom navigation and menus
Lightroom
Photography
InDesign
Menus and print
Who is making it.
Studio Surface works as one team across design and engineering, with specialist contractors brought in when a project needs them.
Amin Gabbani
Creative direction, design and web build
